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Tips for business videos.

Short answers for small businesses and freelancers: music, ad labelling, video length, ideas and hashtags. No jargon.

• Music

  Which music can I use in my business video?

  Your favourite song from the radio is quick to add – and quick to cause trouble. Here’s how to find music you’re allowed to use in your business video.

• Legal basics

  Do I have to label my Instagram video as an ad?

  You show your business, your products, your work. Does that already count as advertising that has to be labelled? A general overview.

• Reach

  How long should a Reel or Short be?

  Short enough that people keep watching. Long enough that your message gets across. Rules of thumb for Instagram Reels, TikTok and YouTube Shorts.

• Ideas

  What should I post on Instagram as a tradesperson?

  You have great subjects every day – you just don’t notice them any more. Twelve ideas for videos you can shoot between two jobs.

• How-to

  A business video in 5 minutes: shot plan and teleprompter

  No film crew, no hour of editing. With a plan and a teleprompter, you quickly get a video that sounds like you.

• Reach

  Hashtags for small businesses: how many and which ones?

  Hashtags aren’t a magic trick, but they help your video reach the right audience. Here’s how to choose them.

We explain legal topics in general terms. This is not legal advice – if in doubt, get professional advice.